Breaking News 24/7: How E! Is ahead of the entertainment game.

Pop culture news is one of the biggest features of twitter. It's often were stories break and a first port of call for the public to find out more about the latest news stories. One broadcaster who has taken the social media and extended their brand is E!. Through various twitter accounts including E! Online, E! News and E! News Now fans are able to get entertainment 24/7. A gift for all pop culture addicts. Followers are able to get the latest news content about the top celebrities, television, movies and fashion. 

E! has already been the source of many breaking stories of 2014 and is highly regarded in the industry for its creative and quick reporting. They’ve managed to turn their 1 hour entertainment news show into a 24/7 business. 

The E! News account has up-to-date breaking news articles, exclusive photos and extended video footage, enabling followers to see far more than what is broadcast on the E! network. The E! News Now twitter account shares short news clips to broadcast news even when the E! News is not on tv. The news show itself also feature several social media elements, for example viewers can live-tweet their opinions on the entertainment news and are able to have real-time conversations with the shows hosts. 

The brand E! has grown from more than a network and news show it is now a trusted and reliable source of entertainment due to its extensive use of social media. A popular Instagram account and a Facebook page add to the social media plethora. 

One of fields E! excels is their use of social media when reporting on live red carpets. The broadcast E!’s Live from the Red Carpet is one of the most popular red carpet broadcast for events such as the Academy Awards, BAFTA’s and The Grammy Awards. Fans are able to tweet their questions to the worlds biggest movie stars and pop stars as well as engage in interactive polls and quizzes.  The twitter accounts also provide a live stream for a second live stream of the red carpet which gives fans an exclusive look at the red carpet events.

Entertainment fans want their news quickly and E! is providing that platform in a big way. @eonline has over 6 million followers and updates constantly throughout the day. 

It is clear that in order for TV to excel in the digital age it needs to embrace social media platforms, like E! have.