Podcasts: A Students best Resource
Podcasts aren't new. They've been around longer than social media itself. However social media is enabling people to share podcasts easily and make them more accessible.
A podcast is an audio file available to download over the internet. They can either be part of a series or a one off. Anyone can create a podcast on any topic they choose, however their is a whole world of podcast that PR students should be taking advantage of.
There are hundreds of podcasts released daily, weekly and monthly discussing issues surrounding PR enabling professionals to share their knowledge and opinions. These podcasts are invaluable to students as they can in some circumstances add some context to students learning, but will also put students ahead of the game by being up to date with current PR issues.
One of the more popular podcasts in the world of PR can be found at http://forimmediaterelease.biz/index.php?/C8. The weekly report by Hobson & Holtz discuss the issues surrounds PR that week and give some insight into current news stories and trends.
Another industry based podcast that students should be making the most of is http://www.socialmediaexaminer.com/category/podcast-episodes/ . The Social media examiner looks at everything from Twitter to Google+. Hosted by Michael Stelzner, the podcast brings listeners up to date on all matters related to social media including the lasted trends, news, platforms and tools.
Rise to the Top (http://www.therisetothetop.com/interviews-guests/) is another podcast platform which provides some insight into the PR world in a digital age. This podcast is more broad in what it discusses however it can be very inspirational for PR students to hear of some of the things the industry is doing and can give some students some ideas for how to improve their own work.
There is so much out their in the world of podcasts, no matter what your interest there is a podcast for you. Students are often encouraged to do extra reading, so why not do some extra listening.
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