One of the biggest popular culture trends of the past few years has undoubtably been Game of Thrones. The medieval fantasy series based on the popular series of books has become a worldwide sensation with millions of viewers tuning in for each episode. However, were Game of Thrones is taking the lead is in the social media game.
The twitter account @GameofThrones keeps followers informed every single day with new content to ensure fans keep engaged at all times. When the end titles role on the world of Westeros fans are able to turn to twitter and engage in conversations on their favorite characters and storylines. One of the key features of @GameofThrones is their live-tweeting commentary of episodes which encourages fans to retweet whats happening in the show but also engage in conversation. However the content is relatable to both the mainstream viewers and the die-hard fans of the series which creates a level playing field between the fans that have read the books and those who just watch the series.
In the count down to a new season @GameofThrones is the first port of call for fans looking for new content. When a new trailer is released on television it also simultaneously posted on the twitter account and promoted by fans all over the world. The account also links fans to the creators and actors in the program via live webchats, twitter takeovers and question times.
@GameofThrones also engages in visual media. They are often the first to release humorous memes and images which become highly-retweeted amongst fans and media. They are often the driving force behind GoT related trends and have started trends such as #RoastJoffrey which encourged fans to share jokes about the shows most hated character. Several media outlets got onto the trend and started sharing their own #RoastJoffrey content, as did many brands such as Oreo and Burger King. By the end of the trend had more than 1 million interactions were had through the hashtag.
Social media is great platform to expand a fan base, and Game of Thrones is a prime example of how Tv and social media can work together.
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